Defining Artist-Entrepreneurship – Chapter 2 of my thesis ‘Artist-Entrepreneurship In The Music Industry’

The chapter introduces the term artist-entrepreneurship and develops the framework of the thesis. First, it identifies the recording industry and its underlying business model in order to contextualise artist-entrepreneurship. This part is kept short as the rationale of the recording industry has been well researched (Burke, 2003; Caves, 2000; Frith, 2004; Hull, 2004; Negus, 1997; Tschmuck, 2012; Wikström, 2010; Williamson & Cloonan, 2007). The author then introduces and defines artist-entrepreneurship in the digital recording industry in a Western cultural context with the help of entrepreneurship scholars. 

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Bibliography (of my thesis)

Ackerman-Haywood, J. (2010). Artist follows inner drive toward full-time art career. The Grand Rapids Press.  Retrieved January 3, 2012, from http://blog.mlive.com/runningwithneedles/2010/10/artist_follows_inner_drive_tow.html

Adler, M. (2006). Stardom and talent. Handbook on the Economics of Art and Culture, 1, 895-906.

Adler, N. E., Epel, E. S., Castellazzo, G., & Ickovics, J. R. (2000). Relationship of subjective and objective social status with psychological and physiological functioning: Preliminary data in healthy, White women. Health Psychology, 19(6), 586.

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Media Music For Sony Australia

Client: Sony Australia | Agency: Unko | Music: Philipp Peltz.

VICE via their brand agency Virtue engaged unko to create a collection of looping videos for Sony, aimed at the youth demographic, that skewered everyday truisms of technology in modern life. We conceived and produced seven videos, featuring strangers connecting across the dancefloor, a BMX rider blowing up his laptop through a radness overload, a pair of headphones for your nose, and more.

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Metastasis (art installation)

Metastasis is an interactive light installation discussing the conflict between personal indulgence and social responsibility.

It utilizes the environmental impact of energy consumption as a conceptual vehicle to express such dichotomy. Pleasure and guilt, beauty and shame are continuously interplayed on na immersive tapestry of entangling light challenging the audience’s role in the experience and questioning its very own raison d’être.

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From Payola to Blogola to Pandola?

Montgomery and Moe showed that it would be efficient for labels to pay for airplay (Montgomery & Moe, 2002). This is not surprising given the impact airplay can have on sales, at least in the old music industry (Dertouzos, 2008). However, direct undisclosed payments to influence radio programming (called Payola, a combination of pay and Victrola) are prohibited by law. Hence, labels developed strategies to circumvent the law by using independent promoters or naming payments “consultant fees”.

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The First Dance (short film)

The First Dance reflects the game of attraction and rejection of two different human beings. Do contradictions attract each other or do they reject each other? The first dance provides essential information to this game. The music composed by German musician Philipp Peltz reflects this theme by creating two Piano melodies that cleverly find a way to get along with each other.

Won the second place in the APRA Tropscore film music competition of the Tropfest film festival.
Music: Philipp Peltz

Interview: http://www.au.timeout.com/sydney/music/features/4433/tropscore-2009-finalists

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