The chapter introduces the term artist-entrepreneurship and develops the framework of the thesis. First, it identifies the recording industry and its underlying business model in order to contextualise artist-entrepreneurship. This part is kept short as the rationale of the recording industry has been well researched (Burke, 2003; Caves, 2000; Frith, 2004; Hull, 2004; Negus, 1997; Tschmuck, 2012; Wikström, 2010; Williamson & Cloonan, 2007). The author then introduces and defines artist-entrepreneurship in the digital recording industry in a Western cultural context with the help of entrepreneurship scholars.
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